Why do you need marketing?

Marketing is not just about selling and sales. It is about attracting customers with strong marketing communications and then it’s about keeping customers with products and services that don’t just meet but far exceed their expectations. As part of the reward you win repeat business, loyalty and new customer referrals.

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Why do you need advertising?

Advertising builds brands and brands live in the minds of consumers. When customers hear or see your business image they conjure up a set of impressions that influence how they think and buy, those thoughts define your brand. Your brand resides in your customers mind as a result of all the impressions made by encounters with your business image, your logo, your marketing messages and all your advertising materials.

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Why do you need online media?

You now have a wonderful website or maybe you are thinking of sending out a newsletter or promotional email, but how do you create traffic to your website and response to your email efforts? This is known as online marketing. Similar in principle to traditional marketing, except the tools and activities used are specifically targeted at creating an online presence for your brand.

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