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What is marketing?

Marketing is the process through which you create and keep customers. It is the matchmaker between what your business sells and what your customers are buying, covering all the steps involved to tailor your products, messages, distribution, customer service and all other business actions to meet and far exceed the expectations of your most valuable asset, your customers. Marketing relies on a two-way relationship between your brand, all its components and your target market.

The marketing process is a consistent and non stop cycle. It begins with customer knowledge and goes round to customer service before it begins all over again. Along the way, it involves product development, pricing, packaging, distribution, advertising and promotion, and all the steps involved in making the sale and serving the customer.

What are the Benefits of Marketing?

• Market environment & customer knowledge is gained
• Repeat business, referrals and brand loyalty is generated
• Products, pricing, packaging and distribution is tailored to address customer needs
• Marketing messages are developed which influence buying decisions
• Customer care and satisfaction is achieved- generating repeat sales and more business